Peer Crowds are the macro-level connections between peer groups with similar interest, lifestyles, influencers, and habits.

While a teen has a local peer group s/he socializes with, the teen and his/her peer group belong to a larger "peer crowd" that shares significant cultural similarities across geographic areas. Since the peer groups within a peer crowd share so many similarities, they can often be reached with the same tailored message across cities and states. In addition, since some peer crowds are at a higher risk for unhealthy behaviors than others, tailoring an intervention to target specific at-risk peer crowds could increase a program’s efficacy. Peer Science™ provides public health practitioners with the insights necessary to understand which peer crowds exist in your local area, the size of each peer crowd, prevalence rates for risk behaviors, and the unique cultural intelligence needed to target the most at-risk peer crowds.

The United States of Teen Peer Crowds

Mainstream

Preppy

Alternative

Hip Hop

Country

LGBT

The Peer Crowds Subscription

Peer Science™ provides a subscription-based research service to understand and integrate the latest peer crowd science into risk behavior interventions. First, this subscription includes the Annual Teen Peer Crowds Report, which details everything you need to know about peer crowds in your region or nationally. Through a random sample of high-school-aged teens nationwide, Peer Science™ first determines which teens are influenced by which peer crowds using a proprietary picture-based quantitative process. Then, we measure the demographic and psychographic characteristics of teens in each peer crowd. Demographics include age, race, ethnicity, socioeconomic status, and geographic factors, amongst many others. These insights are meant to help you connect findings from Peer Science™ to data from other demographically-focused studies.

Risk Behaviors Measured As a Peer Science™ Subscriber, you chose the behavior(s) that you want your report to focus on, such as:

  • Cigarette Smoking
  • Chew Tobacco
  • Hookah Smoking
  • E-Cigarettes
  • Alcohol Use
  • Binge Drinking
  • Marijuana
  • Gang/Street Violence
  • Prescription Drug Use
  • Physical Activity
  • Nutrition
To learn more contact us or call 619-231-7555